It was announced by the Chairman and Chief Executive Officer of LG Group, Koo Kwang-mo, that approximately 30 executives from across Korea’s fourth-largest business group would be tasked with defining the future of customer experience. The first step in this process could be determining who their future customers will be.
Koo told executives during a workshop with executives on Thursday in Gwangju, Gyeonggi Province, that the key to having an upper hand in the future lay in LG’s unique customer experience, products, solutions, and brand value. The session was held with executives.
“When making decisions about the future, it is critical for us to consider what it will be like for our consumers in the future. Since it is our responsibility to cater to the needs of our consumers by developing innovative products and services, we need to exert more effort to determine who our customers of the future will be and what it is that they really want. That is the first step in being ready for what is ahead. ”
The remark was made while the business magnate, who is 44 years old, was meeting with the heads of LG affiliates and business divisions to examine their long-term direction to boost corporate value over the next five to ten years, according to the holding company, LG Corp., on Friday. The meeting was held to examine the long-term direction to boost corporate value over the next five to ten years. In 2019, this was the first event of its kind to take place outside of a digital platform.
Lee reportedly said to the executives that “the difficult period should not allow us to forget our orientation.” The author suggests that we need to make tough choices for the future on our own with a feeling of self-motivation and enthusiasm.
This is in line with the statements that Koo, who assumed his role as chairman in June of 2018, has made in the past. In his New Year’s address for 2022, which he delivered in December, Koo emphasized a customer-centric approach. He called on employees and executives to touch consumers’ emotions and allow them to experience meaningful moments with LG’s goods.
The LG Group has mostly concentrated on consumer electronics like televisions and monitors, computers and other home appliances, batteries for electric cars, and different electronic components. These products can be found in almost every household today. In May, LG announced plans to invest a total of 106 trillion won ($74.1 billion) between 2022 and 2026 in the areas of artificial intelligence, biotechnology, environmental technologies, and batteries.