On Friday, the Australian competition regulator announced that a court had rejected its complaint against Google, which contended that customers were deceived about the expanding use of personal data for targeted advertising. The lawsuit was filed against Google by Alphabet Inc.
In the proceedings, which were initiated in July 2020 by the Australian Competition and Consumer Commission, it was alleged that Google did not explicitly take consent from users about a change that was made in 2016 that combined personal information in Google accounts with activity on non-Google sites that use its technology to display advertisements. This change was made without the users’ knowledge.
The Federal Court, on the other hand, came to the conclusion that Google “only implemented the steps with their (users’) informed consent,” which meant that the notification that allowed users to accept policy changes did not constitute misleading information.
In response to a request for comment made by Reuters, Google Australia did not immediately react.