Tesla, the tech industry’s darling for so long, is now the bad guy.
Also, we can probably include Elon Musk in this.
According to The Verge, “The vibes are wrong at Tesla,” with the publication citing the anger of some Tesla customers as evidence.
The Verge quotes a “someone who works in the energy field and is headquartered in California” and owner of a Model 3 as saying, “I’m prepared to sell our Tesla shares for a loss simply to be done with him.”
And a recent editorial on Engadget bashes Musk since, apparently, he now controls Twitter. According to the tech magazine, “there’s never been a better moment to leave Twitter.”
According to Engadget, Mastodon has quickly replaced Twitter as the preferred social media platform. According to Engadget, “some of Twitter’s most important — and most followed — users” have made the switch to Mastodon.
Many commenters on Engadget made it obvious that they did not share the author’s opinion.
One reader echoes the sentiments of others by saying that for years Engadget “couldn’t get enough” good Musk news, noting the continual stream of optimistic news about Tesla, SpaceX, flamethrowers, and Tesla solar roofs as examples.
The reader complains that recent stories focus mostly on “how bad Twitter is” and attacks on Musk’s endeavors.
As if that weren’t enough, a Cnet article is also quite critical of Musk. The writer, while attacking Musk, appears oblivious to the irony, since they use the same anger and exaggeration often seen on left-leaning Twitter accounts.
Editorial in the Los Angeles Times bashes Elon Musk and Tesla
It’s also not hard to come across editorials or even straight news articles in the mainstream media that actively seek out the opinions of disgruntled Tesla owners with regards to Musk.
An editorial in the Los Angeles Times doesn’t hold back: Op-Ed: With the goal of reducing my impact on the planet, I decided to purchase a Tesla. I’m too ashamed to drive it anymore.
Elon Musk “has evidently swung to the extreme right,” argues LA Times contributor John Blumenthal, making it “disgraceful” to possess a Tesla.
“I’m beginning to worry about what kind of political statement the automobile is making because of the recent exposure of Elon Musk’s political ideas, all of which I despise. Am I going to be a walking oxymoron, a symbol of right-wing environmentalism? Blumenthal expresses his thoughts via writing.
Again, a sizable portion of LA Times readers disagree.
One commenter explains that this is because “Musk has stated things that don’t fit in line with the philosophy of Democrats,” despite the fact that Tesla is a leader in green energy and electric automobiles (which attract left-leaning “green” car purchasers).
To rephrase, for some tech writers, the issue is more political than automotive (and what friends may think).
Stock price isn’t the only factor.
Many of the leading technology businesses, not only Tesla, have been severely impacted by the recent stock market crash. That includes the likes of Rivian and Lucid, two American EV manufacturers.
Therefore, there cannot be a good enough cause to suddenly have a bad opinion of Tesla.
While Twitter deserves criticism, many of the toughest stories have focused on Musk’s alleged shift to the political right.
There will be no slowdown in Tesla’s popularity (the challenge is in persuading the skeptics).
The criticism of Musk and Tesla in the tech and mainstream media will have minimal impact on the American public’s decision to purchase cars.
The Tesla has become a symbol of success in the Los Angeles area, where I reside. I now have four direct neighbors who own Teslas, and if I consider more distant neighbors, that number has doubled in the previous three months.
Tech writers’ anti-Musk bias will not change Americans’ ingrained penchant for material goods. Politics won’t be the decisive factor whether a vehicle customer chooses a Chevy Bolt over a Tesla.
Conservatives in the United States have long held the view that hybrids (like the Prius) and EVs like Tesla are for tree-hugging leftists, making up the only sizable group of people who refuse to purchase a Tesla or electric vehicle for political reasons.
So, it might be said that tech journalists aren’t reaching the people they want to while writing about the industry.